SEO
Search engine optimization
Technical health, content, and authority that help your pages rank for the searches your customers make.
Lead service
Get discovered where people search.
SEO and emerging search visibility strategies, including answer engine optimization (AEO) and generative engine optimization (GEO), to help your business get discovered.
Three ways to be found
Search is changing. Visibility still starts with clarity.
People now find businesses through search results, answer boxes, and AI-generated responses. We help you show up clearly across all three.
AEO
Answer engine optimization
Clear, well-structured answers that search features and assistants can understand, quote, and reference.
GEO
Generative engine optimization
Content and signals that help AI-generated answers understand who you are, what you offer, and when to mention you.
What's included
The work behind being found.
We prioritise the changes most likely to matter for your business, then build from there.
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01
Technical SEO audit
Crawlability, indexing, site speed, mobile experience, and the technical issues that hold pages back.
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02
Keyword & intent research
What your audience searches for, why, and which opportunities are realistic for your site.
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03
On-page & content optimization
Page structure, headings, copy, and internal links that make your content easier to find and understand.
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04
Structured data
Schema markup that describes your business and content accurately to search engines.
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05
Local search
Local listings and location signals for businesses that serve customers in specific areas.
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06
Measurement & reporting
Search Console and analytics tracking, reported against the goals we agree on together.
How we approach it
Think. Target. Thrive.
The same three-stage approach, applied to search.
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01
Think
We audit your site, research your audience's searches, and review competitors to set clear priorities.
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02
Target
We fix technical issues, improve content and structure, and create the pages and answers your audience is looking for.
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03
Thrive
We track visibility and traffic, learn from the data, and keep refining as search keeps changing.
Questions
Search visibility FAQs.
Something else on your mind? Ask us directly.
What's the difference between SEO, AEO, and GEO?
SEO helps your pages rank in search results. AEO helps your content be used as a direct answer in search features and assistants. GEO helps AI-generated answers understand and reference your business. They overlap, and good fundamentals support all three.
How long does SEO take?
SEO is a long-term investment. Technical fixes can have an effect relatively quickly, while meaningful growth in visibility usually builds over months.
Can you guarantee rankings or AI mentions?
No. Nobody controls search rankings or what AI tools say. We focus on the things that improve your chances: a healthy site, clear content, and accurate information about your business.
Do you write the content?
We can plan, write, and optimise content, or work alongside your team. We’ll agree on the right split during scoping.
Let's find your next opportunity.
Whether you're refining your current marketing or planning something new, let's talk about your goals and where Turnstone can help.
Prefer email? Contact Turnstone.
- 01Tell us about your goals
- 02We review your current marketing
- 03We talk through the opportunities